ChatGPT, Google AI Overviews, Perplexity, and Claude each use a different pipeline. Across categories, only ~3% of businesses get cited at all.
Or see the data first ↓These are not projections. This is measured data from studies covering 150,000+ AI citations and millions of search sessions.
Every AI answer goes through the same four-stage pipeline. Most companies are invisible at Stage 1. If your content can't be read cleanly here, nothing later matters.
The critical gap: Traditional SEO mostly addresses Stages 3-4. In AI search, Stages 1-2 are where most visibility is gained or lost. Content that isn't properly ingested and embedded can't be retrieved or cited.
Most run their own crawler. Optimizing for one does not guarantee visibility in the others. Each system retrieves, rewrites, and cites sources differently.
Each page covers one part of how AI search picks who to recommend.
Pick the one that fits the size of your business. Each runs twelve months with a defined scope and a published price, so you know exactly what you're buying before the first call.